Data Protection & Privacy
We have created this privacy statement (version 23.07.2019-321112277) in order to explain to you, in accordance with the requirements of the Basic Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.
Unfortunately, it is in the nature of these statements to sound very technical, but we have tried to make them as simple and clear as possible.
Automatic data storage
When you visit websites today, certain information is automatically generated and stored, including on this website.
When you visit our website as you are doing now, our web server (computer on which this website is stored) automatically stores data such as - the address (URL) of the visited website - browser and browser version - the operating system used - the address (URL) of the previously visited page (referrer URL) - the host name and IP address of the device from which you are accessing - date and time
in files (web server log files).
Web server log files are usually stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed in the event of unlawful conduct.
According to Article 6 paragraph 1 f DSGVO (lawfulness of processing), the legal basis is that there is a legitimate interest in enabling the error-free operation of this website by recording web server log files.
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used to help you better understand the following privacy statement.
What exactly are cookies?
Whenever you surf the Internet, use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most Web pages store small text files in your browser. These files are called cookies.
Cookies store certain user data from you, such as language or personal page settings. When you return to our site, your browser sends the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard settings. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
There are both first-party and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner sites (such as Google Analytics). Each cookie is unique because each cookie stores different information. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.
For example, cookie data may look like this: - Name: _ga - Expiry time: 2 years - Use: Differentiation of website visitors - Example value: GA1.2.1326744211.152321112277
A browser should support the following minimum sizes: - A cookie should contain at least 4096 bytes - At least 50 cookies should be stored per domain - A total of at least 3000 cookies should be stored.
What types of cookies are there?
There are 4 types of cookies:
Absolutely necessary cookies
These cookies are necessary to ensure the basic functionality of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and later only proceeds to checkout. These cookies do not delete the shopping cart, even if the user closes his browser window.
These cookies collect information about the user behavior and whether the user gets any error messages. In addition, these cookies are used to measure the loading time and the behaviour of the website with different browsers.
These cookies ensure better user friendliness. For example, entered locations, font sizes or form data are stored.
These cookies are also called targeting cookies. They are used to deliver individually tailored advertising to the user. This can be very practical, but also very annoying.
Usually, when you first visit a website, you are asked which of these cookie types you want to allow. And of course this decision is also stored in a cookie.
How can I delete cookies?
If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Deleting cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether to allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term "Delete cookies Chrome" or "Deactivate cookies Chrome" in the case of a Chrome browser or exchange the word "Chrome" for the name of your browser, e.g. Edge, Firefox, Safari.
Since 2009 there are the so-called "cookie guidelines". These guidelines state that the storage of cookies requires the consent of the website visitor (i.e. you). Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines have not been implemented as national law. Instead, this directive was largely implemented in § 15 para.3 of the German Telemedia Act (TMG).
If you want to know more about cookies and do not shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".
Storage of personal data
Personal data that you provide to us electronically on this website, such as your name, e-mail address, address or other personal information when submitting a form or comment in the blog, will be used by us together with the time and IP address only for the purpose stated, kept secure and will not be disclosed to third parties.
We therefore use your personal data only for communication with visitors who expressly wish to contact us and for the processing of the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out the possibility that this data may be viewed in the event of unlawful conduct.
If you send us personal data by e-mail - i.e. outside of this website - we cannot guarantee the secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by e-mail.
According to Article 6 paragraph 1 a DSGVO (lawfulness of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time - an informal e-mail is sufficient, you will find our contact details in the imprint.
Rights according to the data protection basic regulation
According to the provisions of the DSGVO, they are generally entitled to the following rights: - Right to rectification (Article 16 DSGVO) - Right to cancellation ("right to be forgotten") (Article 17 DSGVO) - Right to limitation of processing (Article 18 DSGVO) - Right to notification - Obligation to notify in connection with the rectification or cancellation of personal data or the limitation of processing (Article 19 DSGVO) - Right to data transferability (Article 20 DSGVO) - Right to object (Article 21 DSGVO) - Right, not to be subject to a decision based exclusively on automated processing, including profiling (Article 22 DSGVO)
If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
TLS encryption with https
We use https to transmit data in a tap-proof manner on the Internet (data protection through technology design Article 25 paragraph 1 DSGVO). Through the use of TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the upper left corner of the browser and the use of the https scheme (instead of http) as part of our Internet address.
We use Google Ads (formerly Google AdWords) as an online marketing tool to promote our products, offers and services. This is how we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising activities through Google Ads, we use the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") on our website. This free tracking tool allows us to tailor our advertising to your interests and needs much better. The following article describes why we use conversion tracking, what information is stored about it, and how you can prevent us from storing that information.
The legal basis for the use of Google Ads Conversion Tracking is Article 6 (1) f (Lawfulness of Processing), as there is a legitimate interest in conducting targeted advertising.